Sarah Pierce

Portfolio

Hello! I’m Sarah, a passionate and experienced senior content marketing specialist with over 6 years in the field. My mission is to help brands tell their stories in a way that captivates audiences and drives measurable results.

Throughout my career, I’ve developed a keen understanding of how to create content that not only engages but also converts. I thrive on crafting strategic content that aligns with business objectives, whether it’s through insightful blog posts, compelling press releases, or effective email marketing. My approach is always data-driven, ensuring that every piece of content is optimized for maximum visibility and impact.

I believe in the power of storytelling—it’s not just about delivering information, but about creating a connection. By understanding the needs and preferences of diverse audiences, I can tailor messaging that resonates deeply, fostering brand loyalty and engagement.

As I seek new opportunities, I’m excited to bring my expertise to a dynamic team where I can contribute to innovative content strategies and help brands shine in the digital landscape. Thank you for visiting my portfolio; I look forward to connecting with you!

Part of my biggest success as a content marketer has been the implementation of long-form pillar pages for clients. These were the primary service pages that clients offered; in ophthalmology they were usually a LASIK, Cataract, or Dry Eye page.

Reworking these pages would help indicate that these pages, and those specific services were the most important to the practice in question. This would also, in turn, also help show that any blog posts (from a monthly blog retainer) were important to Google and helped increase likelihood of ranking. In many cases, both pillar pages and individual blogs would rank for clients on content or blog retainers. You can see this strategy directly in play with the following examples:

Pillar Pages

Blogs

Blogs are more than just words on a page. When executed correctly, your blog strategy has the potential to help your brand increase visibility and brand awareness, becoming top of mind. Whether it’s for LASIK procedures, aesthetic treatments, a product, or a local company to help increase Maine tourism, blogging is one of the ultimate tools in your content marketing tool kit. As a blogger myself, I understand how to create blogs that are highly engaging, informative, and authoritative that readers want to read, no matter what the subject matter may be.

Hyper Local Location Pages

Hyper local location pages are unique location pages written for clients to increase authority around their specific location(s). If a client struggles to rank in a more popular or metropolitan area, hyperlocal location pages can give clients a much-needed edge. These location pages help show Google that the practice is where they say they are.

However, more than that, these pages also help show which specific services are offered at the location, making them one more essential piece of the puzzle for practices looking to rank for competitive terms.